Here’s a new and quite interesting agency/company that deserves a few notes: Zeus Jones was founded a few months ago by a group of adv professionals, including the former Strategic Planning Directors at Fallon, Rob White and Adrian Ho.
The whole concept of Zeus Jones is to use ” marketing to do things for their customers instead of just saying things to them”.
My view at this mission is that it’s everything but innovative: marketing was born to provide life improvement, in the form of products, to a growing number of people, that would be defined as consumers.
Bad marketing later evolved into coming up with loads of senseless products and trying to shove it down consumers’ throats, with a number of reasons, including paying off college tuition for the many kids of the company executives, but helping consumers was definitely not one of them.
What’s really interesting about Zeus Jones is how they communicate their mission: they believe that their clients should do instead of say, and, well, they act alike. (A pretty unique example of an agency following those same advices it gives its clients)
Check out their website: http://www.zeusjones.com/
It’s worth it.
Final Burp: of all the many things you say, what can you do?