Here’s something that shows with brutal clarity why marketing and consumers don’t get along anymore.
It’s something we’ve been trying to talk our clients through for quite a while (people won’t love you more if you sell yourself for cheaper, or if you just find more and more ways to shout at them), but hopefully this video will be more convincing than our worn-out words.
And what’s most grotesque about it is that this web film was produced by Microsoft: yes, that old, boring, slow company that always seem to gasp behind everyone else, and “not get it”.
We better hope our clients get it soon, too.
Final Burp: Was money ever the key for a long romance?