Ok, let’s be honest. The work I’ve seen from Cannes so far is everything but impressive, to say the least. (But don’t hope that with this years’ lower standards italian work is standing any chance. We’re doing even worse than what we used to.)
But this work from BBDO Johannesburg well deserves the Grand Prix. This billboard is currently powering the kitchen of a primary school, and will later power the whole school.
All under the tagline: “What if a bank really did give power to the people?”
Final Burp: How much money would you spend, and how much creativity would you need, to reach the same awareness and reputation with 30 sec tv?