News from Cannes: advertising that does, instead of saying

 1.jpg

 Ok, let’s be honest. The work I’ve seen from Cannes so far is everything but impressive, to say the least. (But don’t hope that with this years’ lower standards italian work is standing any chance. We’re doing even worse than what we used to.)

But this work from BBDO Johannesburg well deserves the Grand Prix. This billboard is currently powering the kitchen of a primary school, and will later power the whole school.

All under the tagline: “What if a bank really did give power to the people?”

Final Burp: How much money would you spend, and how much creativity would you need, to reach the same awareness and reputation with 30 sec tv?

Advertisements

2 responses to “News from Cannes: advertising that does, instead of saying

  1. Cool indeed. I guess I was wrong, adv can be interesting if you do it right. It’s just like saying the right thing in the middle of a conversation instead of totally screwing it up. At the end of the day to conversate you still have to speak.

  2. Yup.

    And it’s curios that some people in the adv industry wouldn’t even consider that to be adv…

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s