twit-meme 2008: What is marketing doing in 2008…?

Valerio is passing along this twit-meme, that originated in minimarketing:

“What is markeing/communication/PR doing in 2008?”

Twitter rules: only 140 letters available to answer.

 My answer, straight out of my guts: “Driven by fear, stick with old practices + dedicate spare resources to shallow experiments on whatever “new”, advised by whoever comes along” 

How about your answer?

Simone, come on board…

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