Seen on Tv, and on you

Thanks to both Blog Placement and Emarketer for this post on a very interesting retailer that turned the concept of product placement upside down.

If the basic idea of product placement is to start with something you produce and feature it in entertaiment, here you have someone taking products featured in entertainment, and selling them online.

 At SeenON! you can shop for clothes and accessories worn on, let’s say, Ugly Betty, CSI or Grey’s Anatomy (and other tv shows and films), but also for electronics, furniture and beauty care.

For once, it seems like something most people have been waiting for, one way or another.

Final Burp: Give us what we’re waiting for. Sounds like what marketing is supposed to be for.


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