Microsoft’s “I’m a PC” ads created on Macs

As I work in advertising myself, this piece of news shouldn’t suprise me: just like all creative work, the latest Microsoft ads by Crispin, Porter+Bogusky have been created on Macs.

This article tells the whole story: http://www.roughlydrafted.com/2008/09/19/microsofts-im-a-pc-ads-created-on-macs/

It’s quite shallow and biased, but it’s still an interesting reading.

By the way, I don’t blame C,P+B for working on their usual machines, just like everyone in the industry does, but maybe Microsoft could have paid just a little more attention

 

Final Burp: An ad is a product. Especially when it’s produced with products from the same category it’s promoting.

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