John Lewis: a smart, insightful and sweet ad


This is the Christmas ad created by Lowe for John Lewis, and it’s:

smart, because they don’t play  blind in front of the credit crunch, but acknowledge it and suggest small and meaningful, rather than expensive and shallow, presents

insightful, because they recognize how the best gifts are those that come out knowing the person, and what they’d like or need

sweet, because it is. Weirdos help, and so do the Beatles.


Final Burp: then why is John  Lewis reviewing its advertising account? Oh, right, because they see advertising as a cost rather than an investment.


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