This is the Christmas ad created by Lowe for John Lewis, and it’s:
– smart, because they don’t play blind in front of the credit crunch, but acknowledge it and suggest small and meaningful, rather than expensive and shallow, presents
– insightful, because they recognize how the best gifts are those that come out knowing the person, and what they’d like or need
– sweet, because it is. Weirdos help, and so do the Beatles.
Final Burp: then why is John Lewis reviewing its advertising account? Oh, right, because they see advertising as a cost rather than an investment.