Predictions for 2009: Consumer trends

More from Trendsspotting, with some highlights:


“Several people have mentioned that the recession almost seems like a blessing because they are now forced to readjust their values” I heard that, too. People who are saying this have not been  hit by the recession. Those who have are readjusting their meals and clothes, not their values.


“Lipstick sales indicate economic recession”.


Lots of other statements, but none of them are really predictions: they’re either acknowledgments of what’s already happening (“People want to know where their products come from” Nah, really?) or generic declarations that could it’d be hard to prove right or wrong, pretty much like horoscopes (“It’s going to be trendy to dress dowdy, with faded colors and melancholy looks”. Already is, always was, always will be for someone. Emo, anyone?)


Final Burp: I’m experiencing a new sense of respect towards astrologists…


“Content creators are layering a multitude of media into entertainment for simulatenous consumption and engagement. For example, “Little big planet” users are gamers, social networkers and content creators…” This confirms entertainment is the industry we should all try to be in, and that lots of marketers should look at as the new outlet for their products.


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