Do you remember when kids played with little car models, letting them run on floors and tables, dodging chairs, lamps and pencils, and their grandma’s screaming legs? I do. I was one of them.
Now we can all do the same, thanks to BMW and augmented reality. Dare has produced a pretty damn cool work to introduce the new Z4: inspired by the tv ad, you can print the Z4 symbol, position it in front of your webcam, and drive the new Z4 on your own desk.
This is the ad:
And this is how you could use the Z4 as a paintbrush:
Pretty sweet. But I still thinking that driving it around pencils and water bottles would have been more fun…
Final Burp: Digital is not about virtual. It’s about making it real.