The Internet Advertising Bureau has put together this cute film (“I am the Long Tail”), inviting owners of websites supported by advertising to explain what they do, what made them do it, and how online advertising is making it possible.
It’s a very immediate way to get a feeling of the scope and potential of the web, as built by your next door neighbour. Enjoy!
Final Burp: Everything you need is out there. For free. If you can find it.