Valerio is passing along this twit-meme, that originated in minimarketing:
“What is markeing/communication/PR doing in 2008?”
Twitter rules: only 140 letters available to answer.
My answer, straight out of my guts: “Driven by fear, stick with old practices + dedicate spare resources to shallow experiments on whatever “new”, advised by whoever comes along”
How about your answer?
Simone, come on board…